So Many Mediums, So Little Budget

Ad space can get pricey depending on the medium you choose. Not everyone has the luxury of affording print, television, radio, and web content.

Which ads best reach your target customer? Where should you be putting your hard earned money? How can you broaden you audience?

To help you answer some of these questions, we found an insightful article from startupbizhub.com. No, this is not a one sided blog about why you need a TV commercial, we promise. Your business needs advertising, but why not do it wisely. Read the article and think about which types would work best for you. When you’re ready, Channel One will be here to help. Give us a call when you’re ready to get more customers. We want to see you succeed!

Click Here to Read Article

 

Business and Twitter Done Right! Twitter 101

Companies are using Twitter to get their brand out there, reach out to customers in real time, and offer feedback on the fly. Your business can use Twitter do all of these things with just a few simple steps. Below we have provided you with an annotated crash course to get your business tweeting.

GET STARTED RIGHT!

  • Pick a Twitter name that matches your company name.
  • Build up a level of tweets so other users will see you as credible and relevant;  somewhere in the 50 to 100 range.
  • Fill out your profile completely including a URL. .
  • Create a customized Twitter homepage (that matches your corporate brand as much as possible).

GET YOUR MESSAGE OUT RIGHT!

  • Try to tweet 5 to 8 times per day.
  • Only 20% or so of your tweets should be related to your company ; people will stop paying attention to you if you use Twitter exclusively for self-promotion.
  • Most of your tweets should contain a link to a website, blog post, article, etc. — these  will establish you as being a source of great content.

FOLLOW PEOPLE RIGHT!

  • Follow anyone who mentions your company or keywords that important for your business.
  • Periodically do a Twitter search on your company name or click on @yourname from right panel to see who is re-tweeting you or mentioning your name.
  • @reply people to thank people or to just reach out to them.
  • RT or re-tweet posts that you think are worthy — generally these people will notice and start following you.
  • You don’t want to grow your Twitter following too quickly — steady growth is better and a goal of growing 100 to 200 per month is a good start for most businesses.

Once you get your business on Twitter, follow us @Channel1Digital.

NOTE: This is a Condensed version of a blog post found on socialmediatoday.com
See the full blog (HERE) (http://socialmediatoday.com/SMC/119962)