Five Reasons Why a Customized Video is Right for Your Business

Five Reasons Why a Customized Video is Right for Your Business

1. Improve your company’s image in the marketplace.  An inspired video production can make your small business look bigger and better.

2. Show how your company is an innovator or different from the competition.

3. Put an 18 wheeler on your potential client’s desk.  You can bring your factory with you on a sales call, to a trade show and show the technical reasons (possibly through a 3D animation) why a client should give you the contract.

4. Give a voice to your satisfied customers.  Good quality customer testimonials on camera are priceless.

5. If you could have every potential customer come to your office and spend a week with you they would be more likely to hire you.  Obviously that is not always possible but with a professional and creative video a potential customer can tour your facility, meet your employees, listen to satisfied customers and see your high ethical standards all in 5 minutes.

There is nothing that can do the things that a creative, informative and customized video can do, to help your business grow!

One Focus: Your Success

Channel One Digital 337.234.1422

So Many Mediums, So Little Budget

Ad space can get pricey depending on the medium you choose. Not everyone has the luxury of affording print, television, radio, and web content.

Which ads best reach your target customer? Where should you be putting your hard earned money? How can you broaden you audience?

To help you answer some of these questions, we found an insightful article from No, this is not a one sided blog about why you need a TV commercial, we promise. Your business needs advertising, but why not do it wisely. Read the article and think about which types would work best for you. When you’re ready, Channel One will be here to help. Give us a call when you’re ready to get more customers. We want to see you succeed!

Click Here to Read Article


Business and Twitter Done Right! Twitter 101

Companies are using Twitter to get their brand out there, reach out to customers in real time, and offer feedback on the fly. Your business can use Twitter do all of these things with just a few simple steps. Below we have provided you with an annotated crash course to get your business tweeting.


  • Pick a Twitter name that matches your company name.
  • Build up a level of tweets so other users will see you as credible and relevant;  somewhere in the 50 to 100 range.
  • Fill out your profile completely including a URL. .
  • Create a customized Twitter homepage (that matches your corporate brand as much as possible).


  • Try to tweet 5 to 8 times per day.
  • Only 20% or so of your tweets should be related to your company ; people will stop paying attention to you if you use Twitter exclusively for self-promotion.
  • Most of your tweets should contain a link to a website, blog post, article, etc. — these  will establish you as being a source of great content.


  • Follow anyone who mentions your company or keywords that important for your business.
  • Periodically do a Twitter search on your company name or click on @yourname from right panel to see who is re-tweeting you or mentioning your name.
  • @reply people to thank people or to just reach out to them.
  • RT or re-tweet posts that you think are worthy — generally these people will notice and start following you.
  • You don’t want to grow your Twitter following too quickly — steady growth is better and a goal of growing 100 to 200 per month is a good start for most businesses.

Once you get your business on Twitter, follow us @Channel1Digital.

NOTE: This is a Condensed version of a blog post found on
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